Company Overview:

Planet Hollywood is an iconic global restaurant and entertainment brand, renowned for its unique blend of dining and immersive Hollywood-inspired experiences. Adjacent to their Times Square location in New York City, Planet Hollywood also houses Chicken Guy, a fast-casual dining concept developed in partnership with celebrity chef Guy Fieri.

Objective:

After a brief closure for renovations, Planet Hollywood sought to revitalize its Times Square location. The company needed comprehensive financing solutions to support:

• Kitchen equipment for both Planet Hollywood and Chicken Guy.

• Audio, video, and media equipment to enhance the immersive screen experiences within the restaurant and bar.

• Exterior and interior signage that would allow the location to stand out among the many other attractions in the area.

Avtech Capital stepped in to provide the financing necessary to turn this ambitious project into a reality.

Result:

The financing allowed for:

• Upgraded Kitchen Operations: Modern kitchen equipment, optimized food preparation, and service efficiency for both the main restaurant and Chicken Guy, meeting the demands of a high-volume, high-profile location.

• Enhanced Guest Experience: The new audio, video, and media equipment transformed the restaurant’s atmosphere, offering diners a captivating, immersive screen experience.

• Visual Presence: Iconic new signage for both Planet Hollywood and Chicken Guy.

With Avtech Capital’s support, Planet Hollywood’s Times Square location remains a standout in one of the world's most competitive entertainment districts.